Categories

The following items are in the Observation category.

A thought experiment

Assume the following:

You have an application that you’re selling on the App Store. This application, MyApp 1.0, works on both iPhones and iPod touches with the 2.2.1 firmware.
The compelling new APIs in iPhone SDK 3.0 allow you to implement a bunch of great new features in your product. Let’s say you add a Map View [...]

Front Row To Go

Everyone and his brother has a prediction about Apple and the mythical “netbook.” This is mine.
Before I get into the actual prediction, let me say that I’ve come to this conclusion by looking at Apple as a business, not as a supplier of shiny gadgets for our technolust. As much as we love the things [...]

Trendy

If you’re reading my essays, it’s likely that you’re selling some kind of software on the Internet. (Or soon will be.)
To be successful at this endeavor, you need to monitor your sales and plan development around the revenue. Ask anyone who’s had success with a software product, and I can guarantee you that they have [...]

Bootstrap

A lot of people stumble upon this website because they’re looking for information about developing applications for the iPhone. If this is your first time here, welcome!
I have been developing applications for the iPhone since it was released (using both the Jailbreak and official SDK.) My company is currently selling several applications in iTunes. I [...]

Raising prices

Many of you are starting to realize that a ringtone price point does not sustain a business. I’m with you.
Lately, I’ve been thinking about ways to make higher prices more palatable to customers. Several discussions at Macworld kicked off these thoughts, and a recent tweet by Justin Williams made me realize that a lot of you [...]

Ringtone apps

Dear Steve,
As an iPhone developer who’s been in the App Store since its launch, I’m starting to see a trend that concerns me: developers are lowering prices to the lowest possible level in order to get favorable placement in iTunes. This proliferation of 99¢ “ringtone apps” is affecting our product development.
Unlike a lot of other [...]

Choices

A friend of mine recently commented that native Twitter applications are the new flashlights. It’s true, but it shouldn’t come as a surprise: consider the number of web apps that proliferated before the advent of the native SDK.
Personally, I welcome this competition. Seeing the work of other developers whose work I respect and admire acts [...]

Release day

Unless your Internet tubes are broken, you’re probably aware that we released Frenzic for the iPhone today. It’s been a long time coming, but we’re all very proud of what we’ve accomplished—and very grateful for the great feedback we’ve been getting. As always it’s been a great pleasure working with Wolfgang Ante on this game.
But [...]

Killing our enthusiasm

Dear Steve,
I am an iPhone developer. I love Cocoa Touch—it’s an amazing piece of engineering. I’m having great success with the products I’ve written (one of them even won an ADA at this year’s WWDC.) Sales through iTunes are great and well above my expectations.
And despite of all this, I’m feeling ambivalent about developing new [...]

Nike – iPod

Having just presented a talk at C4[2] about the human factors involved in developing touch-based applications, I find it rather ironic to see the Nike + iPod integration move into the latest iPod touch.
Why? Because I see some serious problems with how our bodies will interact with this device and its software.
Note: These are first [...]