The First Apple Channel

Dear Tech Media,

While you’re looking for meaning in the shadows of an Apple press invite, you’re missing something important: Apple is producing content for its own distribution channel.

For the month of September, Apple is letting customers view live shows through a combination of apps, the web, and Apple TV. It’s the fourth year of the iTunes Festival in London, but this is the first year that it’s been broadcast via iTunes.

Why is this important? Let’s look at what this means for the various players involved:

Artists

As an app developer, I know what it’s like to be featured by Apple in one of its promotions. It sells a lot of product. And that, in turn, funds our creative efforts.

I’m sure the featured artists will gain fans as a result of their performances. I’ve watched a few shows and have already seen some bands that I’ll be keeping my eye on.

A lot of these artists are also probably working with Apple for the first time and getting a feel for what a more direct relationship with a distributor feels like.

Customers

As a customer, I’m all too familiar with the hassles and restrictions on digital content. It’s an eye opener to be able to play this content wherever and however I want. No crap, just good shows.

Tickets for the events are also free: seeing your favorite band in a small venue where all you have to buy are the drinks? Sign me up!

Apple has chosen the artists wisely. I couldn’t care less about some of the bands, but you should have seen my niece’s eyes light up when I told her that she could watch a free One Direction show on September 20th. Talk about keeping your customers happy!

Media Industry

The iTunes Festival shows everyone above what a world without a middle man would be like. We’re loving it: they’re fearing it.

Apple

You need an iTunes account to view these shows. If you didn’t have one already, you’ll certainly get one to see your favorite band.

The best viewing experience for these shows is on a $99 Apple TV. That’s less than the cost of a couple of tickets to see the big name acts. The drinks aren’t watered down, either.

It also sets a precedent for the future. Could this be akin to HBO creating premium content for it’s subscribers? Or Netflix producing its own shows to make it’s streaming service more desirable?

Apple first got its feet wet in the content business with music in iTunes. What we’re seeing here may be the company’s first effort in the video business.

Updated September 6th, 2012: I’ve heard from several sources that last year’s iTunes Festival was an iPad-only app (with AirPlay capabilities.) Apple has taken small, calculated steps with the Apple TV platform and this is another example of that approach.

Responding to App Store Reviews

When developers talk about wanting to respond to reviews, many of them haven’t thought through the social implications of what that means. Matt Gemmell has. As Marco Arment points out, replying publicly also leaves iTunes (more) open for abuse by unscrupulous or uninformed developers.

One idea I’ve had is giving developers the ability to add a support link to a review. This helps both the developer and customer in several ways:

  • The customer who reported the problem could be notified that a support link was added to their review and would be directed to a site which is designed to help them out. This could also lead to direct contact if there are other issues to be resolved.
  • Potential customers that are reading reviews can see how a developer responds to problems. If you come across a product with lots of support links, you know that’s a developer who cares about his customers.
  • Putting customer service front and center in iTunes makes it desirable for developers to create and maintain sites that provide helpful information. There are far too many products where the customer support link just goes to a product page that’s unhelpful.

Of course, restrictions would be needed to prevent abuse of these external links. For example, Apple could decide to only allow links to a developer’s support domain. There could also be limits on the number of support links a developer has at their disposal (like promotion codes, we would then use them judiciously.)

Finally, these thoughts only cover the information we exchange with the customers publicly. I still think there are cases where private contact via email is vital.

Debugging Core Data Objects

If you’re working on an app that uses Core Data, it’s inevitable that you’ll end up in the debugger and need to dig around in the object graph. You’ll also quickly realize that Core Data’s -description of an object isn’t terribly helpful:

(lldb) po myListObj
(List *) $19 = 0x08054ac0 <List: 0x8054ac0> (entity: List; id: 0x8074280 <x-coredata://29B10357-0723-4950-9EB6-E6D7AD6269B9/List/p175> ; data: <fault>)

Core Data’s documentation is excellent, but surprisingly doesn’t cover some of the tricks you can use to examine managed objects in the debugger.

The first trick is to fire a fault on the object using -willAccessValueForKey. After that, you can see what’s really there:

(lldb) po [myListObj willAccessValueForKey:nil]
(id) $20 = 0x08054ac0 <List: 0x8054ac0> (entity: List; id: 0x8074280 <x-coredata://29B10357-0723-4950-9EB6-E6D7AD6269B9/List/p175> ; data: {
    containerId = "8E4652D3-5516-4186-B1C9-DDBE41E108CF";
    createdAt = "2009-10-08 15:17:53 +0000";
    itemContainers = "<relationship fault: 0x8020850 'itemContainers'>";
})

You might also be surprised when you try to access one of the properties of the object:

(lldb) po myListObj.containerId
error: property 'containerId' not found on object of type 'List *'
error: 1 errors parsing expression

Remember that these properties are defined as @dynamic and there’s a lot of work done by Core Data at runtime to provide the implementation. The solution here is to use the KVC accessor -valueForKey: to get the object’s value:

(lldb) po [myListObj valueForKey:@"containerId"]
(id) $26 = 0x08069b60 8E4652D3-5516-4186-B1C9-DDBE41E108CF

Often, you’ll want to examine the relationships between objects. As you can see in the output above, the attribute itemContainers, which is a to-many relationship, is a fault. To fire the fault, get all the objects from the set:

(lldb) po [[myListObj valueForKey:@"itemContainers"] allObjects]
(id) $23 = 0x0d0667b0 <__NSArrayI 0xd0667b0>(
<Container: 0x807a180> (entity: Container; id: 0x801bc50 <x-coredata://29B10357-0723-4950-9EB6-E6D7AD6269B9/Container/p1> ; data: {
    containerId = TestContainer;
    items = "<relationship fault: 0x805b100 'items'>";
    state = "(...not nil..)";
    type = 4;
})
)

Finally, you may be using Transformable attribute types. The state attribute above is an example. If you’d like more information than (...not nil...), use the KVC getter and you’ll see that it’s an empty NSDictionary:

(lldb) po [[[[myListObj valueForKey:@"itemContainers"] allObjects] lastObject] valueForKey:@"state"]
(id) $29 = 0x0807dd30 {
}

(lldb) po [[[[[myListObj valueForKey:@"itemContainers"] allObjects] lastObject] valueForKey:@"state"] class]
(id) $30 = 0x01978e0c __NSCFDictionary

It’s taken me months to learn these tricks, so hopefully this short essay helps you come up to speed more quickly than I did!

ARC and copy

Like many of you, I’ve recently starting coming to terms with automatic reference counting (ARC) in Objective-C. For the most part, it’s gone remarkably smoothly. The only hard part is remembering to not type autorelease!

ARC lets us get rid of the retain/release pairs in our code. But can you spot the bug in the following code?

@interface MyObject : NSObject

@property (copy) id ivar;

@end


@implementation MyObject

@synthesize ivar = _ivar;

- (id)initWithIvar:(id)ivar
{
  self = [super init];
  if (self != nil) {
    _ivar = ivar;
  }
  return self;
}

@end

The ivar instance variable is a strong reference, not a copy. Since I think it’s a bad idea to use accessors during -init the copy semantics defined by the @property are never used and ARC happily retains the reference instead of copying it. Also of note: the static analyzer doesn’t think there’s anything wrong with the code above, so you won’t see any warnings that you’ve screwed up.

In my case, this initializer led to a bug where several worker threads were modifying the same instance variable and, well, you know how that goes. The fix, as usual, was painfully simple:

    _ivar = [ivar copy];

It’s important to remember that ARC primarily affects how we use -retain and -release. As Matt Drance points out the way -copy works hasn’t changed significantly. Just because we can forget about typing “retain” and “release”, doesn’t necessarily mean that we can forget to type “copy”, too.

Updated May 4th, 2012: A Radar about the static analyzer not issuing a warning has been filed: rdar://11386493

iTunes Manglement

I think we can all agree that iTunes is in need of a major overhaul. So why isn’t it happening?

Apple has shown no fear of rethinking and innovating with the user interfaces that manage our own personal data. Both the iMovie and iPhoto apps are great examples of this: they’ve gotten much simpler to use over the years (especially as they’ve moved to the iOS platform.)

This makes me think that there may be another factor that’s holding back iTunes; and I fear that it’s contractual.

Much of iTunes functionality is based around content that Apple or the user doesn’t own. And as we all know, the media companies that own the content are particularly paranoid about how digital assets are managed. In the 10+ years that iTunes has been in existence, I’m sure there’s a tangled web of legal obligations that makes improvements a huge technical headache.

To give you an idea of how painful this must be, imagine being a developer at Apple and having to consult this before implementing or improving a feature in iTunes. And when you’re done wrapping your head around those conditions, make sure you have thought about restrictions in other parts of the world. Having fun yet?