The following items are in the Business category.

Counting Beans with AppViz 3

In my last post about AppViz, I mentioned that I spent about six months creating an internal accounting tool called BeanCounter. Why the hell did I do that? Because I don’t want to run my business on financial guesses based on iTunes Connect sales reports. The Need For Financial Accuracy For many app developers and […]

AppViz, WTF?

AppViz 3 is a major rewrite of a product loved by many developers. Most parts of the app are completely new, but we know that two new features will be particularly contentious: cloud storage and a subscription model. We’re developers selling a tool used by other developers. We know we can’t bullshit you with marketing […]

It’s the Production Line, Stupid

“Apple Absolutely Has To Make An iPhone With A Bigger Screen” (Warning: Business Insider link) While that may be true, take a look at what happened at the end of last year: 47.8 Million iPhones Sold. That’s a shitload of iPhones. But how many is a shitload? 47.8M iPhones / 90 days = 530K per […]

App Updates for iOS 7

Like many of my fellow developers, I am in the middle of an update of an app for iOS 7. As you’d expect, it’s a lot more work than previous versions of iOS. But results are stunning: both David Lanham and I have commented that our shipping version was “feeling old and clunky.” While cranking […]

The Rise and Fall of the Independent Developer

I’m old enough to remember a time before the Internet. I know what it’s like to develop software both with and without a worldwide network. Little has changed with the process of software development since the 1980′s. Of course there have been improvements in our tools and techniques, but the basic act of creating software […]


Dear Steve, I’m one of the developers that is affected by the Lodsys patent infringement claim. I’m writing not to beg for your support, but rather to give you a better idea of how this legal action affects the average iOS developer. We’re a small company. We have 12 employees that have created 14 products […]

UDID not

Here we are on the brink of a new iPhone OS product introduction and developers are facing yet another crunch with device IDs for Ad Hoc testing. Apple currently lets each iPhone developer, whether a company or an individual account, assign 100 devices for testing purposes. A large chunk of those available devices get used […]

Waving a red flag

As a result of my last essay, it has come to my attention that there is a simple and effective way to get Apple’s attention for critical bug fixes. An email to that explains the critical problem and which product is affected will help speed your update through the system. Use this email address […]

Year two

As we approach the first anniversary of selling things on the iTunes App Store, I’d like to take the opportunity to look at where we’ve been and where we’d like to go. A lot of good things have happened since last July 11th, but there’s still much room for improvement. Note: These words may be […]


If you’re reading my essays, it’s likely that you’re selling some kind of software on the Internet. (Or soon will be.) To be successful at this endeavor, you need to monitor your sales and plan development around the revenue. Ask anyone who’s had success with a software product, and I can guarantee you that they […]