A Responsive Factory

Back in May 2014, we introduced a new Iconfactory home page. One of the main design goals for that site was to make the layout a responsive web design: the same site looked great whether you were looking at it on a desktop PC or an iPhone. Reading Ethan Marcotte’s book was a revelation.

Of course, that site was just a beginning. We run a lot of web sites (including some you’ve probably never heard of before). Clearly we had to pick our responsive battles.

We started with an update to our blog in January 2015. In October, we updated our iOS and OS X app catalog. And yesterday we launched a responsive design portfolio.

A year and a half after our first responsive design, we’ve hit a milestone. All of the sites listed in the Iconfactory’s red navigation bar are responsive designs and will display correctly on any device. Woo hoo!

Along the way, we cleaned up some of our branding elements and worked toward a more consistent experience across all the sites. Check out the post at the Iconfactory about the new SVG icons in Safari to see what that’s all about.

It’s clear we’re at a point in time where the vast assortment of screens is daunting. If you haven’t thought about how your site works on this wide variety of devices, now is a great time to start.