Fun with templates

One of the great things about my job is that I get to work with some very creative people. Both inside our organization and with our partners.

We’ve had a great relationship with Panic since the early days of both our companies. So when Cabel showed us some early screen mock-ups of their new web development application, the only thing I could say, after picking my jaw up off the floor, was: “I want it now.”

Of course that means I was an early beta tester of Panic’s latest product, Coda. It also means I took a journey of self discovery because each release started with a new personal insight:

Dear Coda Beta Team: Special Force Delta

Dear Coda Beta Power Team,

Dear Coda Beta Magic Crew,

Dear Coda Beta Cyber eForce Craig,

Dear Coda McCraig,

Dear Coda Team Member “Sparkles” (a.k.a. “Craig”)

Dear Super-Craig,

Dear Craig Baldwin,

Dear Craigolio,


Hello Elite Special Agent Craig,

Dear Craig, the world’s greatest living magician,

When was the last time you looked forward to getting a beta announcement with its engrossing “This is what has changed” content? Leave it to Panic to find a great way to engage beta testers in an otherwise dry affair.

As us magicians are fond of saying, “Voilà!”